Intro movie on loop
HELLO, WE'RE UP
UP is a London-based creative agency that builds campaigns, brands and content for charities and ethical organisations of all sizes.
For over 20 years we’ve turned important causes into unmissable campaigns.
Got a cause? Let’s build a campaign.
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Four Paws UK
Cross-Media Campaign
The Campaign:Puppy Smuggling
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One Little Switch
Social Media Campaign
The Campaign:The Vegan Society
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Invest in Good
Brand + Promotion
The Campaign:Shared Interest
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Not Just 4%
Cross-Media Campaign
The Campaign:Lives Not Stock
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Plant Based Treaty
Cross-Media Campaign
The Campaign:COP26
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No Animal Left Behind
Cross-Media Campaign
The Campaign:Act 4 Animals
… And there’s more
View all our work
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Up Clients
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Up Clients
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Up Clients
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Up Clients
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Up Clients
UPdates...
OOH / Social Media Campaign
Be More Kiwi, Less Ostrich
Last week, a new advocacy campaign was launched in New Zealand, designed by UP, calling on Prime Minister Christopher Luxon to end the double standard on cruel imports – because Cruelty […]
AI Animation
FAQs: Why use AI for a charity campaign?
Q1: Isn’t Generative AI harmful to the environment because of high energy use? A: It’s true that training large AI models uses a lot of energy. But once those models are […]
Videos for Charities
What happens when you cross a Vegan Video Production company with Dragons’ Den?
This isn’t the start of a joke. This is the story of how we created a fun video (starring puppets) to draw attention to the ridiculous nature of the dairy […]