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HELLO, WE'RE UP

UP is a London-based creative agency that builds campaigns, brands and content for charities and ethical organisations of all sizes.

For over 20 years we’ve turned important causes into unmissable campaigns.

Got a cause? Let’s build a campaign.

More about UP

… And there’s more

View all our work

  • Up Clients

    Aldingbourne Trust
    Animal Aid
    Animal Save Movement
    Barton Carlyle
  • Up Clients

    BBC
    Christian Aid
    Compassion in World Farming
    Eurogroup for Animals
  • Up Clients

    Friends of the Earth
    FourPaws
    Humane Society International
    Leonard Cheshire
  • Up Clients

    NHS
    PETA
    RNIB
    Save the Children
  • Up Clients

    Shared Interest
    UK Sustainable Investment and Finance Association
    Vegan Society
    Vegetarian Society

UPdates...

3D Printing

Why We Created Life-Size Broiler Chickens

Factory farming is designed to stay out of sight. When we see adverts for burgers, fried chicken, sausage rolls, we rarely see the individuals behind those products. Instead, we’re shown […]

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AI Animation

FAQs: Why use AI for a charity campaign?

Q1: Isn’t Generative AI harmful to the environment because of high energy use? A: It’s true that training large AI models uses a lot of energy. But once those models are […]

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Videos for Charities

What happens when you cross a Vegan Video Production company with Dragons’ Den?

This isn’t the start of a joke. This is the story of how we created a fun video (starring puppets) to draw attention to the ridiculous nature of the dairy […]

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