Good ideas change


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Hello, we’re UP.

We create campaigns for organisations that make the world a better place. Whether we’re supporting people, animals or the planet, ‘good ideas’ – in every sense – are at the heart of what we do.

With over 20 years experience, we’ll help you get closer to your audience (and further from your competitors) with compelling Campaigns, Campaign Brands and Campaign Videos.

More about UP

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View all our work

  • Aldingbourne Trust logo
    Barton Carlyle logo
    BBC logo
    Compassion in World Farming logo
  • Friends of the Earth logo
    FourPaws logo
    Humane Society International logo
    Leonard Cheshire Disability logo
  • NHS logo
    RNIB logo
    Save the Children logo
    Shared Interest logo
  • SOAS University of London logo
    UK Sustainable Investment and Finance Association logo
    Vegetarian Society logo
    Womankind logo
Brand logos Brand logos

Our Latest Blog Posts

The Best TED Talks to inspire charities and non-profits

We love these speakers’ thought-provoking and innovative messages, and hope you find yourself thoroughly energised after watching them. If not, maybe it’s time for another coffee.

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7 Ways To Energise Your Copywriting

When it comes to writing for charities and non-profits, you need to get your message across loud and clear. But with so many causes jostling for people’s attention, how do you cut through the noise and become the issue that everyone wants to get behind?

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Our Vegan Video Goes Viral!

“Ever heard a passionate, well-constructed, intelligent argument, but then disagreed with it anyway? That’s exactly my dilemma after watching this powerful ad. I’m on the fence, which is super uncomfortable. Most of America has yet to be convinced. Where are you?”

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