One Little Switch

Every journey starts with a single step

It’s a thing: a lot of people struggle with becoming vegan because they don’t know what to use instead of animal products in everyday meals. This campaign, by The Vegan Society, shows how to take the first step on the journey by making the switch to vegan alternatives and plate up for the planet.  

UP were asked to create a social media campaign to support the idea that ‘One Little Switch’ can make a world of difference, with recipes and food swaps to help the target audience (18–30 year old environmentally conscious people) make that switch.

We cast and shot four amazing vegans, who came into the studio to cook up some popular dishes where just one or two ingredients are swapped out. Here’s Dr Minil…

Food Swaps

We know that switching to a plant-based diet can reduce your carbon footprint massively, but how do individual foods compare? That’s where Food Swaps come in.

The style of the social campaign: fun, motivational, conversational and bang on trend.

Plate Up for the Planet

Looking for a creative social media campaign? Get in touch!