UP : The Creative Agency for Charities and Ethical Businesses

UP : Design Good

We help charities, not-for-profits and ethical businesses improve lives and protect the planet. Some of our clients are household names. Others are soon-to-be-famous start-ups. All are working to make the world a better place.

Every one of our projects is led by our two founding Directors, Kate Bowen and Craig Wilkinson. Drawing on over 25 years’ experience, we make sure our concepts spring from clear strategies, reflect real audience insights and start real conversations.

We look for ideas that are bold and memorable. We create stories that fire imaginations and spark action.

We call this UP scaling.
Our clients call it a breath of fresh air.

Sustainability is our middle name

UP is vividly green and supports environmentally sustainable practices.

We buy our energy from Ecotricity, which supplies 100% green power, made from the sun, the wind and the sea. We bank with The Cooperative Bank purely because of their commitments to people, planet and community. And we only use recycled paper and plant-based products throughout the studio.

We are passionate about environmental and social justice and are registered with Vegan Founded.

And when we design something physical, be it a brochure, signage or an exhibition stand, we first consider: how can we make it sustainable? How can we make it look amazing without costing the earth?

What We Do

Creative Campaigns

You’ve got a big idea, one that will make a big difference. But how do you turn that idea into a great campaign?

We collaborate closely with charities like you to create memorable, effective campaigns. Once we understand your objectives, we tailor our design approach to really connect with your audience. Whether it’s through online platforms, social media channels, live events, or traditional print media, we can craft the perfect message for every medium.

What sets us apart is our commitment to strategic insight. We don’t just create charity campaigns; we research and plan to ensure that every communication aligns with your goals, and your budget.

The ‘Cow in the Room’ campaign for Plant Based Treaty at COP26. Find out more…

Charity Campaign Logos and Brands

From brainstorming the name, to crafting compelling key messages and establishing a distinctive tone of voice, we uncover what makes your campaign truly unique. We look at your charity’s essence, identifying your strengths, values, and unique selling points to ensure that your campaign stand outs out and resonates deeply with your target audience.

And then we work with you to design a campaign identity that not only reflects who you are but also inspires loyalty, trust, and action.

Campaign name and ident for The Foul Truth. Find out more…

Video, Podcasts and Animation

Are you looking for video, motion graphics, CGI, VR, animation?

From storyboarding and pre-visualisation to videography, motion graphics, CGI, animation, production and post-production, we cover every aspect of the process, all from our central London film studio.

With over 20 years of experience in the industry, we’ve honed our craft and perfected our techniques to deliver brand-driven, compelling visual stories that captivate audiences. Our portfolio speaks for itself, showcasing a diverse range of projects, and telling stories that resonate with viewers on a deep and emotional level.

This 1 minute TV ad for The Vegan Society certainly did that.

TV ad for The Vegan Society. Find out more…

Digital Content Creation

In this ever-changing digital landscape, capturing and retaining audience attention is key. We understand that content should provide value to your audience: it should entertain, educate, inform, make them laugh, or make them cry. Whether it’s stunning infographics, captivating videos, or engaging animations, we create digital content that’s visually appealing, interactive, and always designed for likes, shares, comments, and clicks.

And we create social media content for all budgets, be it a global social media campaign, or an eye-catching 15 second gif.

Social media campaign for EuroGroup for Animals

Out of Home

From eye-catching exhibition stands to towering billboards, from dynamic public transport ads to electrifying campaign launches, and daring guerrilla projections — we’re experts at taking your message to the streets and making sure it’s heard loud and clear.

Reaching people offline and when they’re out and about can be very powerful. Whether it’s through bold visuals, compelling messaging, or innovative placement, we know how to make your brand stand out in a crowded offline landscape. Go big or go home!