The Creative Agency for Charities
Why UP
Because good causes are competing in a noisy, distracted world.
Because being right isn’t enough – you have to be heard.
We’re here to help make that happen.
We work with charities, non-profits and ethical organisations who are trying to change something that actually matters, for people, for animals, for the planet.
All of our projects are led by our two founding Directors, Kate Bowen and Craig Wilkinson. Drawing on over 25 years’ experience, we make sure our concepts spring from clear strategies, reflect real audience insights and start real conversations.
What We’re Doing
Right now, we’re:
• Using every channel (film, digital, social, outdoor) to meet audiences where they are
• Launching campaigns that challenge governments, industries and public behaviour
• Helping charities compete visually and strategically with much bigger players
• Turning complex issues into stories people feel, share and act on
Creative Campaigns
You’ve got a big idea, one that will make a big difference. But how do you turn that idea into a great campaign?
We don’t just create charity campaigns: we build them from the ground up, starting with research, audience understanding and a clear sense of what success looks like. Every decision is intentional, shaped to align with your goals and make the most of your budget.
Strategy first. Impact always.
The ‘Cow in the Room’ campaign for Plant Based Treaty at COP26. Find out more…
Charity Campaign Logos and Brands
A campaign with a weak identity loses ground from the start. We build brands and campaign identities designed to last, from name and tone of voice, to logo, visual identity, and everything downstream.
We look at your charity’s essence, identifying your strengths, values, and unique selling points to ensure that your campaign stand outs out and resonates deeply with your target audience. And then we work with you to create a campaign identity that inspires loyalty, trust, and action.
Campaign name and ident for The Foul Truth. Find out more…
Video and Animation
From storyboarding and pre-visualisation to videography, motion graphics, CGI, animation, production and post-production, we cover every aspect of the process, all from our central London film studio.
With over 20 years of industry experience, we’ve honed our craft and perfected our techniques to deliver brand-driven, compelling visual stories that resonate with viewers on a deep and emotional level.
This 1 minute TV ad for The Vegan Society certainly did that.
TV ad for The Vegan Society. Find out more…
Digital Content
We create content that earns attention rather than demanding it.
Because people don’t engage with something just because it matters. They engage because it makes them feel something. Whether it’s film, animation, or infographics, the goal is the same: make complex ideas clear, stop people mid-scroll, and create something worth sharing.
Because if it doesn’t connect, it doesn’t move.
Social media campaign for EuroGroup for Animals
Out of Home
Some campaigns need more than a screen. They need space, scale, presence.
From billboards and transport ads to exhibitions, activations, unexpected placements and guerrilla projections, we create work that meets people where they are.
Bold visuals. Clear messaging. Smart placement. Always designed to stand out.
Campaign launch event for CIWF’s Stop The Machine. Find out more…
Take a look at more of our work
Our Clients
And finally — sustainability
UP is vividly green and supports environmentally sustainable practices.
Our energy is from Ecotricity, which supplies 100% green power, made from the sun, the wind and the sea. We bank with The Cooperative Bank because of their commitments to people, planet and community. And we only use recycled paper and plant-based products throughout the studio.
We are passionate about environmental and social justice and are registered with Vegan Founded.
And when we design something physical, be it a brochure, signage or an exhibition stand, we first consider: how can we make it sustainable? How can we make it look amazing without costing the earth?