Compassion in World Farming
Factory Farming Must End
There’s a faceless, heartless, relentless machine out there, sucking the life out of our forests and oceans. It’s so powerful, the animals don’t stand a chance.
All around the world, endangered species are under threat of extinction as their habitats are destroyed to grow crops. And vast quantities of these crops are being fed to factory farmed animals. We worked with DTV to help Compassion in World Farming launch a major global campaign to stop the factory farming machine in its tracks.
We created a strong identity – #StopTheMachine – and iconic graphics showing elephants, jaguars and penguins being sucked out of their natural environment into the ‘Machine’.
For the campaign launch at the Natural History Museum, we designed and built a bespoke exhibition stand – a vast red box which opens to reveal the horror inside. And the stand incorporates a photo op – a life-size leaping paper jaguar – which was a huge success at the launch. The exhibition toured around the UK and Europe throughout 2018.
“Together, we can Stop The Machine.”Peter Egan, actor, speaking at the campaign launch at the Natural History Museum
“They talk of the triumph of the machine, but the machine will never triumph.”Simon King, quoting from D.H. Lawrence’s poem ‘The Triumph of the Machine’ at the campaign launch