Compassion in World Farming

Stop The Machine: Cross-Media Campaign

Compassion in World Farming

Factory Farming Must End

There’s a faceless, heartless, relentless machine out there, sucking the life out of our forests and oceans. It’s so powerful, the animals don’t stand a chance.

All around the world, endangered species are under threat of extinction as their habitats are destroyed to grow crops. And vast quantities of these crops are being fed to factory farmed animals. We worked with DTV to help Compassion in World Farming launch a major global campaign to stop the factory farming machine in its tracks.

We created a strong identity – #StopTheMachine – and iconic graphics showing elephants, jaguars and penguins being sucked out of their natural environment into the ‘Machine’.

Campaign launch

For the campaign launch at the Natural History Museum, we designed and built a bespoke exhibition stand – a vast red box which opens to reveal the horror inside. And the stand incorporates a photo op – a life-size leaping paper jaguar – which was a huge success at the launch. The exhibition toured around the UK and Europe throughout 2018.

Launching #StopTheMachine (film produced by CampaignFilm.com)

#StopTheMachine launch: the box opens
Inside the box
Pipes mounted with tablets show films explaining the effects of the factory farming machine
“Together, we can Stop The Machine.”Peter Egan, actor, speaking at the campaign launch at the Natural History Museum
Peter Egan at the #StopTheMachine launch
Bill Oddie and Chris Darwin with our paper jaguar
They talk of the triumph of the machine, but the machine will never triumph.Simon King, quoting from D.H. Lawrence’s poem ‘The Triumph of the Machine’ at the campaign launch

Read the #StopTheMachine campaign blog

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