UP Blog : Creating brands & campaigns to make the world a better place

Out Of Home

Billie Eilish and Joaquin Pheonix feature in the #FutureNormal

On Sunday 18 April, we installed a huge billboard in central London for the #FutureNormal. It’s part of our latest campaign for The Vegan Society, promoting a world where we […]

Campaign Video

Can kids handle the truth about meat?

Most children instinctively care about animals, and would literally lose their lunch if they knew what happened to them before they were turned into sausages, bacon, etc. Parents, in an effort […]

Inspiration

The Best TED Talks to inspire charities and non-profits

Need some inspiration? Here’s a selection of our favourite TED Talks.

Print and Digital

Build Back Fairer

We’ve heard about #BuildBackBetter. But how about #BuildBackFairer? Our latest Big Issue cover takeover for Shared Interest shows how we can help communities around the world. Access to finance is […]

Social Media Content

Stop Circus Suffering

On 3 March Eurogroup for Animals celebrated World Wildlife Day with the launch of the “EU Stop Circus Suffering” campaign, calling for an EU Ban on the use of wild […]

Probably the Best Vegan Creative Agency in London…

What with celebrating over 25 years of helping the planet one creative project at a time, we decided to revisit our favourite animal welfare campaigns.

Online Campaign

Hope in an upside down world

How can you learn when you can’t go to school? How do you stop your friend’s marriage? What colour is hope… The world has never been here before. But some […]

Exhibition Design and Build

It’s time to #RethinkFish

“Our compassion should not just be for the cute and cuddly. We know so much more than previous generations about the way fish experience pain and distress, and we have […]

Campaign Video

Animation for Car Free Day

Imagine if cars were invisible? More than half of Londoners think you can always see when pollution is bad in the capital – when in fact many pollutants are invisible […]