RNIB

Fundraising fun for sight loss charity

UP worked alongside DTV Group to create a series of very successful animated TV ads for RNIB’s weekly lottery over a three year period.

The lottery grew phenomenally over these years, from approximately 1,000 players in 2011, to over 71,000 players in 2017, raising £11 million for RNIB!

The premise: playing this charity’s lottery from just £1, everyone’s a winner! Mr Pound is our central character: the style is Saturday night TV.

Trying to guess the voiceover artist? It’s Alistair McGowan.