End Animal Testing

Skin deep: Campaign Video

End Animal Testing

Campaign video for Four Paws

In 2012 animal welfare charity Four Paws launched a Europe-wide campaign calling on governments to defend the 2013 sales ban of animal-tested cosmetics.

To support the campaign, we designed and produced this dramatic (ok, disturbing) campaign film, produced entirely in-house using CGI, and translated into several European languages.

And as of 11 March 2013, the import and sale of animal-tested cosmetic products and ingredients within the EU was finally banned, with no exceptions.

How’s it done?

Is she real? It becomes obvious as the video plays that she is not. This CG animation was created in Softimage using Face Robot – Softimage’s built in face animation system.

More work from UP