Future Normal

Vegan Society: Cross-Media Campaign

Future Normal

Hello Animal Lovers

We know that when you call yourself an animal lover, you really mean it. But why do some people love some animals and eat others? 

That’s the central message behind our new campaign for The Vegan Society.

Welcome to the Future Normal.

We were commissioned, along with long time friends DTV, by the Vegan Society to create the brand and produce all content for the campaign including the name, the ident, the video, plus website, vox pops, quizzes, podcasts and social content.

It’s the biggest campaign the Vegan Society have ever launched and looks set to become the main touchstone for anyone looking to change the way they see animals in food, fashion and lifestyle.

Campaign Production

We made extensive use of our in-house studio to design and produce all the content for the campaign. Young people were filmed delivering their own ‘lightbulb moments’ to camera for the website and social. The main campaign film was edited here too. Gillian Egan of DTV gave the whole thing shape and form with the eloquent, incisive messaging that forms the backbone of the whole campaign.

Campaign Launch

The campaign was launched among a blitz of social media activity across multiple platforms. The Vegan Society membership were also enrolled to supplement the roll out, spreading the word via social, as well as donating funds to help spread the message further. Look out for Out of Home exposure on our Future Normal.

Explore the Future Normal

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