Online Campaign

Hope in an upside down world

How can you learn when you can’t go to school? How do you stop your friend’s marriage? What colour is hope…

The world has never been here before. But some people have.

BRAC International supports people living in poverty to realise their potential using proven and innovative solutions. In this time of coronavirus, maybe we can learn from them.

UP were asked to create an online campaign – BRAC Inspires – to tell some of their amazing stories of survival. Hard-won wisdom to share in hard times.

We created a campaign identity, microsite and social media content to share these incredible stories of resilience and inspiration.

BRAC Inspires
Children endure terrible times. What does it take to bring a smile?