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Print and Digital

Build Back Fairer

Big Issue cover wrap

We’ve heard about #BuildBackBetter. But how about #BuildBackFairer?

Our latest Big Issue cover takeover for Shared Interest shows how we can help communities around the world.

Access to finance is one of the most powerful ways to help businesses in the developing world face the issues caused by climate change and Covid-19. And that’s where Shared Interest come in. This latest campaign included a four page cover for The Big Issue, and a range of animated ads in online magazines. The story focusses on Brazilian nut co-operative Candela Peru, who use Shared Interest finance to create a stable and sustainable income for farmers and their families.

Front and back cover of the Big Issue ‘takeover’.
Cover wraps are the one of the most effective, and cost effective, forms of advertising.

Digital ads support the campaign

Find out more about our creative work for Shared Interest