About-us
UP : The Creative Agency for Charities
A good idea is at the heart of everything we do.
We help charities, not-for-profits and ethical businesses improve lives and protect the planet. Some of our clients are household names. Others are soon-to-be-famous start-ups. All are working to make the world a better place.
Every one of our projects is led by our two founding Directors, Kate Bowen and Craig Wilkinson. Drawing on over 25 years’ experience, we make sure our concepts spring from clear strategies, reflect real audience insights and start real conversations.
We look for ideas that are bold and memorable, using the latest production methods – video, computer generated imagery, visual effects, live action and animation integration – to intrigue, entertain and excite. We create stories that fire imaginations and spark action.
We call this UP scaling.
Our clients call it a breath of fresh air.
Sustainability is our middle name
UP is vividly green and supports environmentally sustainable practices.
We buy our energy from Ecotricity, which supplies 100% green power, made from the sun, the wind and the sea. We bank with The Cooperative Bank purely because of their commitments to people, planet and community. And we only use recycled paper and plant-based products throughout the studio.
We are passionate about environmental and social justice and are registered with Vegan Founded.
And when we design something physical, be it a brochure, signage or an exhibition stand, we first consider: how can we make it sustainable? How can we make it look amazing without costing the earth?
Our services
Creative Campaigns
Big ideas that make a difference. We work with you to reach your audiences, with the right messages and the right channels, whether it’s online, social, events or print. And we offer strategic insight into your communications, campaigns, fundraising and marketing.
Logo and Brand Development
Want to refresh or build on your existing identity? Or create a new one from scratch? Either way, you’ve come to the right place. As well as visual identity design, we offer renaming, key messaging and tone of voice, identifying your unique selling points and what makes you stand out from the crowd.
Video, Podcasts and Animation
From storyboarding and pre-visualisation to videography, motion graphics, CG, animation, production and post-production, all under one roof. With over 16 years of video production and animation, we create brand-driven, compelling, visual stories. And with our in-house film studio, we can film live action right in the centre of London.
Digital Content Creation
Graphics, infographics, photography, animation, video… from a global social media campaign to a 15 second gif, we create social media content for all budgets. We can also help you with your content strategy and goals; whether it’s attracting more visitors to your site, raising awareness for a campaign, or anything in between.
Out of Home
Exhibition Stands, Billboards, Public Transport Ads, Campaign Launches, Guerilla Projections, and anything else outside! Reaching people offline and when they’re out and about can be very powerful. We aim to create stand-out campaign messages that are hard to ignore. Go big or go home!