Blog

Hello, we’re UP

We’ve changed our name from Taylor McKenzie to UP. It’s less of a mouthful and it captures more of our positive spirit. But apart from losing a few syllables, little else has changed. We’re still the creative, purposeful designers we always were.

We create campaigns for organisations that make the world a better place. Whether we’re supporting people, animals or the planet, good ideas – in every sense – are at the heart of what we do.

So say hello, look us UP.

Cheers!

Merry Christmas everyone!

Kate and Craig wish everyone far and wide a very Merry Christmas, and here’s to a wonderful 2018!

Yay! It’s National Fast Food Day! Let’s celebrate!

Hang on, what are we celebrating?

According to DEFRA, over a billion farm animals were killed in Britain in 2016, including 2.6 million cattle, 10 million pigs and 975 million broiler chickens! The scale of this industrialised farming is disastrous for farm animal welfare, as well as wildlife, people and the planet.

Let’s put down our burgers, and celebrate some of the charities highlighting this potential global catastrophe.

This year we worked with Compassion in World Farming and DTV to create a global campaign highlighting the link between cheap meat and wildlife extinction: #STOPTHEMACHINE

Get in touch if you’d like to discuss a campaign idea with us: [email protected]

#StopTheMachine Launch at Natural History Museum

Many people are aware that wild animals across the globe are threatened by extinction. However, few know that intensive farming, fuelled by consumer demand for cheap meat, is one of the biggest drivers of species extinction and biodiversity loss on the planet.

On 22nd May 2017, CIWF launched their #StopTheMachine campaign at the Natural History Museum. We created a striking exhibition stand which will tour around the UK and Europe over the next 12 months. The stand is a ‘Big Red Box’ which opens to reveal the devastating truth behind intensive animal farming.

And what about that life-size paper jaguar? He is the work of the amazing Wolfram of www.paperwolf.de

The campaign launch was attended by celebrities, journalists and NGOs. Keynote speakers included award-winning wildlife expert Simon King OBE, leading British environmentalist Tony Juniper, Bill Oddie, Evanna Lynch, conservationist Stanley Johnson and the naturalist and great-great grandson of Charles Darwin, Chris Darwin.

See more pictures of the exhibition and watch the launch film (produced by Andrew Davies / CampaignFilm.com)

Read more here: https://www.ciwf.org.uk/news/2017/05/launch-of-flagship-campaign-stopthemachine

We must Stop The Machine

There is a faceless, heartless, relentless machine out there. Sucking the life out of our forests and oceans… The animals don’t stand a chance.

If you care about wildlife, you should care about factory farming. Intensive farming causes immense harm to wildlife and is one of the biggest drivers of species extinction on the planet. Two thirds of wildlife loss is driven by food production.

Sumatra is one of the most diverse places on Earth, home to the Sumatran Elephant. But more than half of its lowland forests have been destroyed to make way for palm plantations. Palm kernel is shipped in huge quantities out of Indonesia to feed intensively reared animals in Europe. The few remaining elephant herds have just patches of forests left.

“It’s like me coming bulldozing your house, simple as that. They’re gonna have nowhere to live.” Graham Usher, Conservationist

Find out more about our #StopTheMachine campaign for CIWF.

#StopTheMachine