Fundraising TV Ad

In for a Pound

Taylor McKenzie worked alongside DTV Group to create a series of very successful animated TV ads for RNIB’s weekly lottery over a three year period. The lottery has grown phenomenally over these years, from approximately 1,000 players in 2011, to over 71,000 players in 2017, raising £11million for RNIB!

Mr Pound is our central character: the style is Saturday night TV.

Trying to guess the voiceover artist?

It’s Alistair McGowan.

RNIB Lottery TV Ad

RNIB Lottery TV Ad