Friends of the Earth

Beecause: Live Action / CGI TV Ad

Britain! The bees need our help!

Our bees are in crisis. They’ve lost much of their natural habitat in the past 60 years and are under assault from pesticides and intensive farming.

UP worked with DTV Group to create an animated bee for Friends of the Earth’s TV ad which asks people to plant wildflower seeds and get Britain blooming!

Friends of the Earth TV Ad

Friends of the Earth TV Ad

Friends of the Earth TV Ad

How’s it done?

During the ad, our bee was required to go through a number of emotions to match the scenes in the edit: happy, sad, curious etc. We created a flexible facial rig to create his expressions. We also gave him a nice coat of fur to help accentuate his cuddliness.

People say you should be wary of working with children or animals, we think insects are just fine.