Friends of the Earth

Beecause: Live Action / CGI TV Ad

Britain! The bees need our help!

Our bees are in crisis. They’ve lost much of their natural habitat in the past 60 years and are under assault from pesticides and intensive farming.

UP worked with DTV Group to produce this TV ad campaign for Friends of the Earth’s BeeCause campaign. They knew that if they were to help turn around the destruction of our environment they needed people to start reconnecting with nature. Not just intellectually, but emotionally. The BeeCause had to stir the heart, as well as the mind. The ad features our very engaging bee and invites you to help save his habitat by texting for a free packet of wildflower seeds. Callers were then invited to either make a one-off or regular donation; the take-up far exceeded expectations.

Friends of the Earth TV Ad

Friends of the Earth TV Ad

Friends of the Earth TV Ad

How’s it done?

During the ad, our bee was required to go through a number of emotions to match the scenes in the edit: happy, sad, curious etc. We created a flexible facial rig to create his expressions. We also gave him a nice coat of fur to help accentuate his cuddliness.

People say you should be wary of working with children or animals, we think insects are just fine.