Ethical Investment

Campaign Video

Make money and make a difference

National Ethical Investment Week, co-ordinated by UKSIF, gives organisations and individuals the opportunity to spread the word about green and ethical investing.

We were asked to design and produce an introductory animation demonstrating the concept to a diverse audience including financial advisors, investment consultants and consumers.

UKSIF Make money and make a difference

UKSIF Make money and make a difference

UKSIF Make money and make a difference

How’s it done?

The CGI animation was created in Softimage using Final Gathering and Global Illumination to get the interactive bounce lighting and soft shadows. The whole scene was created as a complete environment so the camera could pan and dolly around before rising up to reveal the word ‘money’.