In 2012 animal welfare charity Four Paws launched a Europe-wide campaign calling on governments to defend the 2013 sales ban of animal-tested cosmetics.
To support the campaign, we designed and produced this dramatic (ok, disturbing) campaign film, produced entirely in-house using CGI, and translated into several European languages.
And as of 11 March 2013, the import and sale of animal-tested cosmetic products and ingredients within the EU was finally banned, with no exceptions.
How’s it done?
This CG animation was created in Softimage using Face Robot – Softimage’s built in face animation system.