Our Privacy Policy

Our Privacy Policy

This privacy policy sets out how UP Studios uses and protects any information that you give us when you use this website. UP Studios is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. UP Studios may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 01 May 2019.

What we collect

We may collect the following information:

  • name and job title
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • demographic information such as postcode, preferences and interests
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.


A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Cookie typeCookie name(s)What it’s used for
Google Analytics_ga, _gat, _gid, _utma, _utmb, _utmc, _utmzCollects general analytics data about your visit like what pages you visited, for how long, etc as well as details on your location, device etc where available.
Pingdom_cfduidWe use Pingdom to measure page load times. The cookie doesn’t collect any personal data.
Wurfl_wios, _wiouUsed to assess what device you are using in order to make sure you see pages as we intend on different devices. The cookie doesn’t collect any personal data.
Hotjar_hjIncludedInSampleTo improve the website we use Hotjar to gather data on where users are clicking on pages, and how they are viewing single and multiple pages. This cookie is used to send that info to Hotjar. The cookie doesn’t collect any personal data.
VimeovuidThis cookie is used when you view videos hosted by Vimeo and sends analytics data (like which video you watched and for how long) to that platform.
Mailchimp_AVESTA_ENVIRONMENTThis cookie is used by Mailchimp, our email marketing provider, to pass through your details if you sign up to one of our mailing lists.
PHPPHPSESSIDThis cookie only contains a reference to a session stored on the web server. No information is stored in your browser.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please contact UP Studios.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.


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